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UNIVERSITY PROJECTS

A list of campaigns that I've been working on for the past three years of learning and working with real clients from different industries

UNIVERSITY PROJECTS: Projects
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TRUC BACH BEER - HABECO

​Creating Communication Strategy Proposal to raise awareness of Truc Bach beer among target audience

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Client's problem: Truc Bach Beer is one of the key brands of HABECO and was famous for its refined taste roughly a decade ago. However, time passed by and the brand has lost touch with younger audience. Despite the trend of changing to premium beer, sales of Truc Bach have been on the declin

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Client's demand:​ 

1. Raise awareness of young audience of the brand

2. Increase online engagement through SNS

3. Create conversation among young audience

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CREATIVE MORNINGS HANOI

​PR Planning project including 6-month  PR campaign to raise awareness of CreativeMornings Hanoi among young people, therefore having people join the its talk shows.

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Client's problem: CreativeMornings Hanoi, a free talk show is not familiar to young people, as a result, had low awareness and lack of interaction

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Client's demand:​ 

1. Research the current situation

2. Identify unique selling point

3. Establish a social media strategy  

4. Develop concept for three teasers

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KOOLKID PRESCHOOL

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​Landing Page Optimization, including web design, content development and A/B testing, to increase number of sign up for free trial class

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Client's problem: Koolkid's current marketing tools showed weaknesses in terms of incorporation between channels, content development, advertising and web design, as a result the audience overall had low awareness of Koolkid and lack of digital interaction. This is evident through the insufficient of enrollment that Koolkid is facing.

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Client's demand:​ Optimize digital marketing channels to increase enrollment targets for new campus

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